Privacy Policy

How we protect and handle your personal information

Last updated: August 7, 2025

Effective date: August 7, 2025

1. Introduction

BI FINANCE LTD ("we," "our," or "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, process, and protect your information when you visit our website or use our services.

We are a company registered in England and Wales with registration number 14886441, located at 27 Old Gloucester Street, WC1N 3AX LONDON.

2. Information We Collect

2.1 Information You Provide Directly

  • Contact information (name, email address, phone number)
  • Company or organization details
  • Project requirements and specifications
  • Communication preferences
  • Any other information you choose to provide in forms or communications

2.2 Information We Collect Automatically

  • Website usage data (pages visited, time spent, navigation patterns)
  • Technical information (IP address, browser type, device information)
  • Cookies and similar tracking technologies (see our Cookie Policy)
  • Referral sources and search terms

3. How We Use Your Information

We process your personal data for the following purposes:

3.1 Service Provision

  • Responding to inquiries and providing quotes
  • Delivering game development services
  • Managing projects and client relationships
  • Providing technical support and maintenance

3.2 Business Operations

  • Processing payments and managing accounts
  • Maintaining business records
  • Improving our services and website
  • Analyzing usage patterns and preferences

3.3 Marketing and Communication

  • Sending service updates and newsletters (with your consent)
  • Providing relevant information about our services
  • Marketing communications (only with your explicit consent)

4. Legal Basis for Processing

We process your personal data based on the following legal grounds:

  • Contract: To fulfill our contractual obligations and provide services
  • Legitimate Interest: To operate our business, improve services, and prevent fraud
  • Consent: For marketing communications and non-essential cookies
  • Legal Obligation: To comply with applicable laws and regulations

5. Data Sharing and Disclosure

5.1 We Share Information With:

  • Service Providers: Trusted third parties who assist in business operations
  • Professional Advisors: Lawyers, accountants, and other professional services
  • Regulatory Bodies: When required by law or legal obligations

5.2 We Do Not:

  • Sell your personal data to third parties
  • Share data for marketing purposes without consent
  • Transfer data outside the UK/EU without appropriate safeguards

6. Data Security

We implement appropriate technical and organizational measures to protect your personal data:

  • Encryption of sensitive data in transit and at rest
  • Regular security assessments and updates
  • Access controls and staff training
  • Secure backup and recovery procedures
  • Incident response and breach notification procedures

7. Data Retention

We retain personal data only as long as necessary for the purposes outlined in this policy:

  • Client Data: 7 years after contract completion (for legal and tax purposes)
  • Marketing Data: Until you withdraw consent or 3 years of inactivity
  • Website Analytics: 26 months for Google Analytics data
  • Contact Inquiries: 2 years unless converted to client relationship

8. Your Rights

Under GDPR and UK data protection laws, you have the following rights:

8.1 Individual Rights

  • Access: Request copies of your personal data
  • Rectification: Request correction of inaccurate data
  • Erasure: Request deletion of your personal data
  • Portability: Request transfer of your data
  • Restriction: Request limitation of processing
  • Objection: Object to processing based on legitimate interests
  • Withdraw Consent: Withdraw consent for consent-based processing

8.2 Exercising Your Rights

To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days of receiving your request.

9. Cookies and Tracking

We use cookies and similar technologies to enhance your website experience. For detailed information about our cookie usage, please see our Cookie Policy.

10. International Transfers

We primarily process data within the UK. If we need to transfer data internationally, we ensure:

  • Adequate protection through adequacy decisions
  • Appropriate safeguards (Standard Contractual Clauses)
  • Your explicit consent when required

11. Children's Privacy

Our services are not directed at children under 16. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be:

  • Posted on this page with the updated date
  • Communicated to active clients via email
  • Highlighted for significant changes

We encourage you to review this policy periodically.

13. Contact Information

13.1 Data Controller

BI FINANCE LTD
Registration Number: 14886441
Address: 27 Old Gloucester Street, WC1N 3AX LONDON
Email: [email protected]

13.2 Data Protection Officer

For data protection inquiries, please contact us at [email protected] with "Data Protection" in the subject line.

13.3 Supervisory Authority

You have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your personal data appropriately.

ICO Contact Details:
Website: ico.org.uk
Phone: 0303 123 1113

14. Definitions

  • Personal Data: Information relating to an identified or identifiable individual
  • Processing: Any operation performed on personal data
  • Data Controller: The entity that determines the purposes and means of processing
  • Data Subject: The individual to whom personal data relates
  • GDPR: General Data Protection Regulation